Sarawak Tourism Board was incorporated under the Sarawak Tourism Board (Incorporation) Ordinance, dated 12 November 1994.
OBJECTIVES OF THE BOARD
- To achieve its objectives of increasing tourist arrivals into the state.
- To create awareness among the trade, media and public on the diversity of Sarawak in terms of tourism products, both regional and international.
- To position Sarawak as a prime destination for culture, nature and adventure tourism.
STB VISION
Making Sarawak the naturally preferred tourism destination.
STB MISSION STATEMENT
The STB Mission Statement is as follows:-
- Positioning and promoting Sarawak as a safe and friendly eco-tourism destination.
- Be the catalyst for tourism growth.
- Providing networking and synergy among the official agencies and tourism partners.
- Increasing awareness among Sarawakians on the benefits and importance of the tourism industry.
- Enhancing performance through motivation and teamwork
FUNCTIONS OF THE BOARD
- To stimulate and promote tourism to and within Sarawak;
- To stimulate, promote and market Sarawak as a tourist destination;
- To organize, secure and enhance publicity in Malaysia and overseas for tourist attractions in Sarawak;
- To engage or assist in the development of tourism in the State and to carry on such activities in association with the Government, any public or local authority, any corporation, any company, any body or any person or as managing agents or otherwise on this behalf, or enter into any arrangement with such bodies or persons for sharing profits, union of interests, co-operation, joint venture or reciprocal concession;
- To make recommendations to the Minister on the measures and programmes to be adopted to facilitate and stimulate the development and promotion of the tourism industry in Sarawak and, where approved by the Minister, to implement or assist in the implementation of such measures and programmes; and
- To liaise and co-ordinate with and make representation to the Malaysian Tourism Promotion Board or the Federal Ministry of Culture, Arts and Tourism on all matters relating to the enhancement of tourism and the development of the tourism industry in Sarawak.
BOARD OF DIRECTORS
- Y.B. Encik Dennis Ngau
Chairman
ADUN N.77 Telang Usan
- Encik Hii Chang Kee
Permanent Secretary, Ministry of Tourism, Arts, Culture, Youth and Sports Sarawak
- YBhg Datuk Amar Haji Ahmad Tarmizi Bin Haji Sulaiman
State Financial Secretary, State Financial Secretary’s Office
- YBhg Datuk Musa Bin Yusof
Director-General, Tourism Malaysia
- YBhg Datu Antonio Kahti Galis
Permanent Secretary, Ministry of Local Government and Housing, Sarawak
- Tuan Haji Zolkipli Mohamad Aton
Chief Executive Officer, Sarawak Forestry Corporation
- Puan Audry Wan Ullok
President, Sarawak Tourism Federation (STF)
- Puan Lina Tsen Pei Tsin
Chairman, Malaysia Association of Travels & Tour Agents (MATTA)(Sarawak Chapter)
- Tuan Haji Mohamad Ibrahim Nordin
Chairman, Malaysian Association of Hotels (MAH) (Sarawak Chapter)
- Mdm Ngui Ing Ing
President, Hotel Lance Court and Hospitality
- Encik Lee Khoi Yun
Chairman, Miri Chinese Chamber of Commerce and Industry
- Tuan Haji Mohamad Taufik Bin Abdul Ghani
Executive Chairman, Kaisan Engineering Sdn. Bhd.
- Ex-officio Puan Sharzede Salleh Askor
Chief Executive Officer, Sarawak Tourism Board